Episode 61 with Nina Lansdowne [Content Marketing]

Episode 61 with Nina Lansdowne [Content Marketing]

In this episode we were joined by Nina Lansdowne from Word Prescription to talk about content and got some great information from here about what good and bad content is, tips on what your website homepage and biography/about us pages should look like, ideas for blogs and newsletters and importantly how not to break the […]

Episode 42 on Podiatry Video Marketing

Episode 42 on Podiatry Video Marketing

In this episode we welcomed Dave James (The Foot and Leg Magician), Melissa Zacharia (Pod Fit Podiatry) and Jonathan Tomines (The Toe Bro) to offer their thoughts and experiences on generating Podiatry videos. We talked through some of the biggest barriers and concerns people have before starting, and the potential benefits (to both the individual […]

Episode 33 with Jonathon Heath [Podiatry Hive]

Episode 33 with Jonathon Heath [Podiatry Hive]

This weeks guest was Jonathan Heath from the Podiatry Hive. As CEO at The Hive, Jono Heath leads a team of professionals who are all intent on transforming practitioners into successful business owners. He has presented business training workshops and webinars to thousands of private practice owners and believes passionately in helping people find the […]

Episode 24: Professional Associations

Episode 24: Professional Associations

In this episode we talked about a number of issues with representatives from three professional associations: Katrina Pratt; President – Australian Podiatry Association. Matthew Fitzpatrick; Provost – College of Podiatry. Ben Lamb; Chairman – Podiatry New Zealand. We discussed the differences between the sizes of the three (yet the rather similar challenged faced) and touched […]

Episode 13: Jill Woods [Social Media]

Episode 13: Jill Woods [Social Media]

In this episode, with Jill Woods, we talked about why health professionals often see marketing as a dirty word, and Jill clarifies the way we can re-frame this and use it for the good of the profession. We also talk about the pros and cons of social media, discuss some of the different platforms (the […]